To align with our new brand guidelines, we refreshed our existing mammogram promotion content to better connect with our audience and emphasize the importance of regular screenings.

At Baptist Health diagnostic imaging locations, we offer mammograms throughout the year. However, our refreshed campaign will specifically promote the importance of screenings in May, reaching out to women beyond the typical Breast Cancer Awareness Month time frame.

The campaign aims to engage the female population by strengthening our connection with women and encouraging them to visit our imaging locations for their screenings. We highlight the importance of early cancer detection and its impact on positive outcomes, educating women on why timely screenings are crucial. Additionally, we promote action by encouraging women to request and schedule their mammograms.

Our refreshed campaign includes print ads and posters in English, Creole, and Spanish, complemented by paid social posts, email blasts, and a dedicated landing page to ensure our message reaches and resonates with our diverse community.