Facts that Save Lives Campaign
The May mammogram promotion aimed to emphasize the critical importance of regular breast cancer screenings beyond the typical Breast Cancer Awareness Month. The primary focus was to engage the female population and encourage them to visit our imaging locations for these essential screenings.
We crafted a warm and inviting campaign that highlighted the life-saving benefits of early cancer detection. Special pricing was offered to uninsured patients during this promotional period to ensure accessibility and affordability. We created print ads and posters in English, Creole, and Spanish, complemented by paid social posts, email blasts, and a dedicated landing page to maximize the reach and impact of our promotion.
Paid Social
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